YouTube Ads Have Gone Vertical – How to Take Advantage of This New Feature

In Marketing by Kyle0 Comments

YouTube’s a great way to spend a lazy Sunday afternoon at home. Watching your favorite videos and catching up with the latest trends is a great way to relax.

According to Pew Research Center, there has been a 5% increase in adults using video-sharing websites such as YouTube. Compared to 66% of adults just 5 years ago, more than 71% of adults now use websites such as YouTube on a daily basis.

More and more businesses are taking advantage of the latest video marketing trends and advertising their services on the video-sharing platform.

But advertisements aren’t what they used to be 5 years ago. YouTube is now offering advertisers a chance to post their ads in a vertical format.

What are the advantages? Let’s take a look:

No More Limitations on the Aspect Ratio

Previously, the aspect ratio for YouTube’s ads was limited to widescreen (16:9). This meant that you could only view ads on certain mobile devices. You could view them on your laptop and desktop computer, but when viewed on tablets and smartphones, half of the commercial would be cut off.

You’d be greeted by thick black bars on each side. This would even block subtitles for foreign ads and promotions.

You can now view advertisements on your smartphone and tablet, without compromising on quality.

Pixelated Footage

Another problem that brands would face when advertising on YouTube is the quality of their ads would suffer. Because users can change the settings of the video quality to different resolutions, YouTube automatically saves the settings.

So, let’s say that you’re watching a video on 360p, the next video you click, unless you change the resolution, the video will play in 360p. Sometimes, according to the Wi-Fi connection, YouTube changes the resolution to match the signals.

So, let’s say your internet isn’t working properly. YouTube will stream videos in 144p. This will also affect the advertisements.

With a vertical format, you don’t have to worry about the quality being pixelated. The solution will stay the same. When you lock your smartphone’s screen on “portrait,” you can watch the ad in the original resolution. It won’t resize and will stream accordingly.

Taking Advantage of the Vertical Format

Create Videos According to the Resolution

The first thing you can do is learn about the resolution and what the size of the video should be. This way, you won’t have to worry about the aspect ratio being messed up. Your advertisement will be the right “fit” for different smartphone screens.

The standard resolution requirements are:

  • 854 x 480 (480p)
  • 640 x 360 (360p)
  • 426 x 240 (240p)
  • 3840 x 2160 (2160p).
  • 2560 x 1440 (1440p)
  • 1920 x 1080 (1080p)
  • 1280 x 720 (720p)

Test Your Ad with TrueView

YouTube is owned by Google so TrueView is the best solution for brands that want to create a truly immersive experience for their audience.

Test your ad using TrueView. You’ll have to use it to advertise your services anyway. But exploring different formats, creative concepts, and studying other brands can help you figure out what type of ad you want to create.

Conclusion

In conclusion, YouTube’s idea of going vertical is extremely beneficial for brands. Advertisers had been previously demanding that the company allow vertical advertisements. This will allow brands to reach out to audiences who stream videos on smartphones with big screens.

This will allow brands to take advantage of a full canvas, instead of compromising on the aspect ratio.

If you need advice with video production or editing, get in touch with Outpost Worldwide! With a clientele based in 6 different continents, the company has the right tools and resources to produce exceptional-quality videos.

Based in Kansas City, the production company also serves clients in Chicago, Dallas, Denver, St. Louis, Des Moines, Omaha, Wichita, Springfield/Branson, and Oklahoma City as well.

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