What Brands Should Consider When Developing Their Next Training Video

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Once you have an amazing team of professionals, the question that arises is: how do you retain them?

It goes without saying that your employees are your greatest assets. And when it comes to retaining talented employees, you need to make sure you’re motivating and driving them to learn and grow. When they are given the opportunity to utilize their abilities, they will create results.

When employees have access to the right information, resources, tools and training, they will learn to adapt to changes and be able to put their critical thinking skills to use.

Creating Resourceful Training Videos

It may seem like a difficult task at first, not knowing where to start but training videos don’t need to be anything BUT simple.

Here’s what you should take into consideration:

Focus on the Script

Sounds simple, right?

One of the biggest mistakes businesses make is not focusing on the script. They use robotic narratives. This distracts the audience from the content and before you know it, your audience will lose interest in what the presentation is teaching them.

Make sure to hire a professional or get another employee to narrate the video. Make sure that the script is easy to understand and the content doesn’t involve anything unnecessary.

Don’t go with the first thing that comes to your mind. Remember that high-quality content is the key to better training sessions. You don’t want to create something that can help you provide information. You want to create content that can help your employees understand what they’re learning.

Make it To-the-Point

Don’t throw in random information and tidbits that won’t help your employees in the long run. Create short, to-the-point videos and make sure they’re under 120 seconds.

If it’s a long training session, compress the information and don’t exceed more than 3 minutes. Long videos that drag on will bore your employees and they’ll lose interest.

Create a Library

Create a library for your employees that they can access whenever they want. What this will do is help them keep learning and growing. Create a miniseries of educational videos to help your employees to keep themselves updated.

Remember that an employee who’s educated and well-informed will become a pillar of support for you and your company.

Last but not least, maintain the quality and standard of your video by hiring a professional video production company.

Based in Kansas City, Outpost Worldwide offers a vast range of pre and post-production services. With our team of professional video editors, you know your footage is in safe hands. Check our demo reel and give us a call today!


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