1420_9780_[Blog]WatchThis_522302It takes approximately one person, one second, and one moment to create a ripple of change.
From dealing with aftermaths of natural calamities to discussing major political changes around the world, social media platforms have revolutionized the way we interact, communicate and connect.
But one platform that has truly revolutionized the way we connect with the world is YouTube.
From Buzzfeed videos to 100 Degree Knives, there aren’t any limitations to the type of content available.
But the type of YouTube video you upload also makes a significant difference when it comes to the type of audience you attract. A decade ago, there were limited types of formats you could use and even limited content types that could be uploaded.
But with video marketing trends constantly evolving, we’ve been able to broaden our horizons.
Creating Powerful Content
The good news is that you have plenty of resources and tools to bring your vision to life. One of the best things about YouTube is that it can garner attention from viewers as a whole through consistent engagement.
Depending on the type of video you create, your viewers will be watching it for months or even years.
So what type of video content should you go for? Here are a couple of options to take into consideration:
If you’re aiming to create content that helps highlight the best features of your services, infomercials are the way to go.
We no longer have to rely on TV advertisements and posters to educate customers about the products we offer. Everything can be done within the span of 2 minutes.
Infomercials are short, fun, and engaging. Using animation, they educate the viewer about the main services of a brand or about the history of the company.
You can add facts, figures, demonstrations, illustrations, statistics and so much more!
Tales of success never go out of style. This is because as humans, we are constantly looking for opportunities to create connections. From the story of the underdog that made to the top, to one man’s journey on finding himself, powerful stories have a special place in our hearts.
You’ve recently launched a unique product or service! Your brand has accomplished an amazing feat.
But how does that help your consumers? How do they know how to operate your products? This is where your how-to videos come in!
These types of videos can help your clients understand your services better. They also help them learn more about the products they are investing in. remember that customers that are well-educated tend to make wise decisions.
These are just a few types of YouTube videos to consider when developing your content.
Outpost Worldwide is video production company with a diverse portfolio of clients in Kansas City. If you’re looking for a second opinion regarding your video marketing strategies or content, feel free to contact us today for inquiries and bookings.