The Top Insider Tips for Creating Amazing Explainer Video

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When it comes to explainer videos, so many video editors think that basic animation is the key to success. It takes more than just animation. You need to convince your audience that your video is worth watching.

Your content should be relatable and should add value to the viewer’s experience.

So many video editors waste their time focusing on the visual aspect of the video. The content quality is just as equally important.

Since explainer videos are added to the client’s homepage, it’s imperative to nail it the first time around.

With that in mind, let’s take a look at a few tips from experts on how you can make your video stand out amongst the crowd:

It Depends On The Script

A well thought-out script is one the basics of a great explainer video. Since you will be narrating what the content is all about, it’s imperative to make sure your content stands out.

You need to first find out what type of content your client has in mind. Most clients just send an outline of a basic idea. But before you begin, send them a creative brief asking the following questions:

  • How would you describe your services in 2 sentences?
  • Who’s your target audience?
  • What kind of problem are you trying to solve for your audience?
  • What are the 3 key benefits of your services?
  • How will your product or service help clients?
  • Is there a specific tone you want to create?
  • What kind of creative direction do you want to take?
  • What kind of call-to-action do you have in mind?


With these questions, developing a good script will become easier.


The target audience does not have enough time to sit through a 5–10 minute video. Don’t overwhelm them with too much information. You may feel like you’re educating them about the services you’re selling but the trickle truth is, the more you tell them, the less they will remember.

The less you say, the powerful the impact. Give them space to breathe and think. The less information you give them, the better the message will sink in!

Optimization Is The Key!

Basic marketing will always apply to video marketing. Optimize your video content according to the latest SEO trends.

Social media platforms like YouTube are focusing on the Meta description of the video and the keywords you use. This makes sense since you want the video to pop up on Google Search’s front page!

Make sure to keep the Meta descriptions short and to the point.

These are just a few pointers to keep in mind when developing concepts for explainer videos!

An explainer video is your one shot to invite audiences to see what your client has to offer. Make sure you get it right by consulting a professional.

Outpost Worldwide is a HD video production company based in Kansas City. We have assisted countless filmmakers with their HD videos, including services in pre and post-production.

Contact us for a free consultation today!


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