Every brand is different in its own way. The days of cheesy TV commercials are long gone. Billboards, commercials and posters have been replaced by video content.
With the click of a button, you can reach out to the global audience. The digital age has revolutionized the way we connect with each other.
Audiences now want witty, short, engaging, and relatable content. While it may seem like a difficult task—creating video content for a digital audience that constantly demands more— know that it’s not impossible.
With the year coming to an end, it makes us think back to all the amazing memes and videos that made everything wonderful. Whether it was a short, 30 seconds food video that grabbed our attention or a full on commercial that made our ears perk up, and click the share button on our social media; 2018 has been a year full of brilliant advertisements!
Here are a few favorites that have made it to the top of our list:
Cadillac has come a long way (pun intended!) when it comes to commercials. While its cars are the epitome of luxury, its commercials weren’t anything to write home about. That is, until their Carry commercial for the Oscars!
Taking a daring political turn, the luxury car company spoke on the issues of division, and how the phrase ‘United we stand, divided we fall’ is something to think about.
And if that doesn’t move you to tears, we don’t know what will!
Cadillac is not the only luxury car company that focused on social issues last year. Audi came up with its own beautifully powerful advertisement for the Super Bowl 2017. Daughter talks about gender equality, focusing on feminism and the actual problems women face in society.
Touching upon the subject gave the commercial a ‘human’ touch, creating a powerful and compelling storyline. And that’s exactly what you want to strive for if you want to touch the hearts of millions of people around the world!
Adobe’s ‘The Heist’
The Heist is definitely a video you want on top of your watch list. Focusing on digital marketing agencies, the commercial focuses on how businesses can use Adobe’s cloud experience software to enhance consumer interaction, seamlessly connecting them to clients around the world.
The ad is pretty cool, and focuses on the future of technology, something that has been keeping everyone on the edge of their seats!
So, these are just some of the many commercials that have been successful in grabbing the attention of their target audience.
What’s your favorite commercial? Leave a comment below to let us know!
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