EPISODE EIGHT – S1
PREPARING FOR LAUNCH
Our three teams reunite with their winning products that they had conceived in just 48 hours. Now, after days, weeks and months of extensive refinement of their products by designers, marketers and industry experts the products are on the verge of launch with the buying public.
Improved prototypes, manufacturing challenges and marketing plans are shared with crowdfunding experts at Indiegogo. The public crowdfunding campaigns are launched. Then it’s on the road with the prototypes to the National Hardware Show in Las Vegas for private reviews with global retail buyers. The episode ends with a from the gut, mind and heart summary with our inventors, mentors, and experts on the pitfalls and triumphs of bringing a new product to market.
Do these products have what it takes to succeed in the retail marketplace at the mercy of the buying public? Tune into Season 2 of Make48 to find out!