There’s really only one reason to engage with a professional video production company versus in-house or having your friend do it. That reason is to create a superior video product from professionals that make videos everyday. To help ensure a positive outcome with a production company we have provided several key points to consider.
5 questions to consider:
1.WHAT KIND OF WORK HAVE THEY DONE?
The proof is in the portfolio. Look at their work. Judge it based on technical quality and creative approach. However, don’t expect to always see a video just like the one you need. Every project is unique. Samples are great, but remember your company is unique and that is how you want your video to be as well! It is your unique story. You don’t want a cookie cutter production approach.
2.WHAT ARE THEIR COMMUNICATION SKILLS?
The foundation of any good video is a good script or at least a good outline. If the person cannot communicate effectively on paper then they may have a hard time communicating well with sound and picture. At the core video production is a COMMUNICATION BUSINESS!
3. ASK FOR A DETAILED PROPOSAL AND BUDGET.
It is imperative to go into any video production project with as much clarity as possible. There are many variables that impact budget such as days of production, talent options, travel expenses, potential props and rentals, location fees, and many more. Just like you would not build a house without blueprints, a budget and a contract. You don’t want to go open-ended into a video production! Also make sure you know precisely how changes or add on’s to the service are handled. The more budget clarity on the front end the less likely there will be disagreements or frustration later. Also keep in mind you do tend to get what you pay for. Cheaper is not always better. Production costs vary greatly not unlike the differences between an compact economy car and a high performance sports car!
4. ASK FOR REFERENCES AND COMPANY HISTORY
The experience of other clients can provide very insightful information in your production company selection. Also ask how long have they been in business to get a sense of the overall experience. EXPERIENCE COUNTS! There are very talented new guns in the business but that sometimes needs to be balanced with a company that can guarantee completion on time and on budget meeting your expectations.
5. ASK ABOUT THEIR WORK PROCESS AND HOW THEY INTERACT AND ENGAGE WITH THE CLIENT?
Video production should be a FUN and ENGAGING process. It should not be a pressure cooker for the client. If the production team is making it a less than pleasurable experience they may be dealing with some professional challenges. The client is the ulitmate boss. Make sure you connect well with the people you are working with. After all they have your product, your company or your story in their hands. Also however, it is important that you are clear in your expectations and that you don’t switch the plan in mid stream. Communication is everything!
For high quality corporate video for your business purpose, don’t hesitate to contact our company and get a quote.
Try Outpost Worldwide in Kansas City.
15 years and rolling. Experience counts.
Click here to get started on your video project. Love to see you on location!