I’ve been reading a little book by Seth Godin called, The Dip, and highly recommend it. Godin has good advice for surviving the times we are now experiencing. Godin exclaims it is those who, when hitting bottom, continue pushing to get up the other side that will succeed.

It’s that little bit of extra effort that makes the mountain of difference. Also, against traditional thought and conventional wisdom, Godin explains that quitting can be a very important tactic in reaching success. The question is “are you in a cul de sac (dead end) or in a dip? Big difference … requiring different actions.

At Outpost Worldwide, we want to help our clients out of the dip or help them develop new paths by getting out of the cul de sac. Little clever things can make a big difference.

Our company is squarely in the Internet era, and I completely agree with Apple CEO Steve Jobs when he says that in the near future, nearly all video will be delivered online. We are ready! Let me tell you about just one online service we offer at Outpost Worldwide …

Thanks to the digital revolution of truly portable video – mobile photos, Blackberrys and iPhones – and the attention span of the YouTube generation, we have developed a fantastic little sales tool to help spread your message and sell your product. We call it, “the Demo-to-go,” the 2-minute video sales call that can be downloaded, emailed, or shared on your phone from … anywhere! And, the quality is brilliant.

Short, well-produced visual doses of something cool to see and specific to say can be an economical way to help climb up the other side of “The Dip.” In this case you could say, “a picture is worth a hundred words.” Keep it short. Oh, and don’t forget to read the book!